
From SEO to GEO: How Infoglobal Is Rewriting the Search Playbook for an AI-First 2026
A few years ago, the idea of ‘optimising for ChatGPT’ rather than just ‘ranking on Google’ would have seemed like a distant hypothetical. The keyword sheet was king, and the playbook was clear. But 2025-26 has changed the game entirely. At Infoglobal, we have noticed a consistent shift in how people are searching. Instead of typing short keywords into a




