Digital Marketing Executive

  • Experience Required: 1 to 3 years
  • Work Mode: On-site
  • Employment Type: Full-time
We are looking for a data-driven, creative Digital Marketing Executive with 1 to 3 years of hands-on experience to join our growth team. In this role, you will help plan, execute, and optimize digital campaigns across paid ads, organic search, social media, and automated lifecycle marketing. You will work on modern marketing techniques—from AI Answer Engine Optimization (GEO) to automated WhatsApp and email messaging flows. If you enjoy testing ad creatives, analyzing campaign metrics, and driving measurable ROI for diverse clients, this role is for you.

Roles & Responsibilities

  • Set up, manage, and optimize paid campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, and other channels.
  • Monitor key performance indicators like Cost Per Acquisition (CAC), Return on Ad Spend (ROAS), and Click-Through Rates (CTR).
  • Run retargeting and remarketing campaigns to re-engage prospective leads and site visitors.
  • Perform technical, on-page, and local SEO optimizations for client websites and Google Business Profiles.
  • Execute Generative Engine Optimization (GEO) strategies to help brand content rank on AI platforms like ChatGPT and Gemini alongside standard search engines.
  • Conduct keyword research, map search intent, and update metadata to drive qualified organic traffic.
  • Manage social media content calendars and coordinate short-form video production (Reels, Shorts) and ad creatives.
  • Handle community management by responding to comments, direct messages, and brand mentions to maintain trust.
  • Coordinate micro-influencer campaigns and user-generated content (UGC) assets when needed.
  • Build and manage automated Email and WhatsApp marketing flows (such as welcome sequences and abandoned cart recovery).
  • Set up Google Analytics 4 (GA4), Meta Pixel, and Google Tag Manager to track visitor behavior and conversion funnels.
  • Assist in Online Reputation Management (ORM), including review generation strategies and monitoring public brand feedback.

Desired Candidate's Profile

  • Experience: 1 to 3 years of active experience in digital marketing, execution of paid media campaigns, SEO, and social media management within an agency or corporate setting.
  • Paid Channels: Practical knowledge of setting up and running campaigns inside Google Ads Manager and Meta Ads Manager.
  • SEO & Analytics: Basic grasp of technical/on-page SEO principles, keyword research tools, and Google Analytics 4 (GA4).
  • Copywriting & Communication: Strong written English skills for crafting ad copy, captions, email subject lines, and messaging flows.
  • Tools: Familiarity with tools like Google Tag Manager, Canva, email marketing platforms, and social media scheduling tools.
  • Data-Driven Mindset: Ability to read performance dashboards, extract insights, and suggest improvements based on real numbers.
  • Education: Bachelor’s Degree in Marketing, Communications, Business Administration, Computer Science, or a related field. Relevant certifications in Google Ads, Meta Certified Digital Marketing Associate, Google Analytics (GA4), or HubSpot are a strong plus.
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